Ncm Hero

A Revenue-Focused Diagnostic Initiative from NCM Associates Inc.

Identify Measurable Revenue Opportunity Inside Your CRM — In 30 Minutes

To support dealer performance and create additional high-value engagement opportunities, NCM Associates is now offering a complimentary live CRM Process & Performance Review.

These sessions are designed as a 30 minute executive-level working meetings focused on uncovering measurable revenue opportunities within your dealership’s CRM ecosystem.

This is not a tactical walkthrough.

It’s a structured, revenue-focused diagnostic built to translate observations into operational action.

Complete the form and a representative will reach out to you to book your free CRM Process & Performance Review.

REQUEST LIVE CRM ASSESSMENT

How Your CRM Performance Is Assessed

In-Dealership Training

NCM’s comprehensive  in-dealership training targets growth areas within your teams, covering lead management, digital communication, digital retail and remote selling, recruitment, staff development, and digital sales operations.

Cost: $4,500 USD per day + instructor travel & meeting costs
Length: 2 or 3-day training sessions followed by 1 or 2-day quarterly visits


Mystery Shopping

Online Custom Training

Current clients receive customized live web training sessions focused on communication skills, consumer-centric awareness, and effective verbiage. Sessions are recorded for ongoing review and training by management.

Cost: $795 USD per session
Length: 1 – 2 sessions, 1 hour each, every month

Marketing & Internet/BDC Training


NCM’s Marketing and Internet/BDC training courses are designed to help attendees expand their online presence, create a framework for success and understand digital marketing methods.

How will our training help your operation? Average dealers close Internet leads at 9%, while NCM clients average 15% — with top performers reaching 17–20%. Multiply your lead volume by these close rates to estimate your potential sales and profit gains. Inbound sales calls close at 25% or more when using NCM’s proven communication strategies.

Mastering Digital Marketing

Built to strengthen your online presence, build a success framework, and apply key automotive digital strategies. Topics include website design, search, lead sourcing, classifieds, social media, and reputation management. The course focuses on core concepts with hands-on application, preparing attendees to manage or hold vendors accountable for digital marketing results.

Class Length: 2 days
Click here for available dates


Internet/BDC Operations Management

This course will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department. Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership.

Class Length: 2 days
Click here for available dates

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How Your CRM Performance Is Assessed

Session Structure

Dealers may choose between two working formats:

Option 1: Dealer-Led Review
Your team drives and navigates the CRM environment while we assess live processes, reporting structure, and execution in real time.

Option 2: Guided Diagnostic
We guide navigation within your CRM environment to proactively identify workflow gaps, reporting blind spots, and revenue leakage points.

Both formats are structured to create executive-level clarity — not just observations.

Pre-Session Access

This access is optional but high-impact. If temporary CRM access is provided prior to the session (with visibility into leads and reporting), we can prepare a more data-driven and personalized review.

Together, we evaluate:

  • Current Month-to-Date performance
  • Rolling 30 / 60 / 90-day trends
  • Digital opportunity handling
  • Phone opportunity performance

Findings are compared against relevant industry benchmarks and current consumer buying behavior data to contextualize performance gaps and quantify opportunity lift.

 

How Your CRM Performance Is Assessed

Session Structure | Dealers may choose between two working formats.

Option 1: Dealer-Led Review

They drive and navigate their CRM environment while we assess live processes, reporting, and execution in real time.

Option 2: Guided Diagnostic

We drive and navigate their CRM environment while we assess live processes, reporting, and execution in real time. We proactively, identify precisely where to navigate in order to uncover workflow gaps, reporting blind spots, and revenue leakage points.

 

 
 

 

 

Online University

Online University offers on-demand, self-paced training on any device, covering all topics from in-dealership and online training. Ideal for new hires and veterans, the platform is regularly updated to provide ongoing guidance and keep your team ahead of the curve.

Cost: $595 monthly per dealership

 

Mystery Shopping

Our mystery shopping services drive team performance through coaching, motivate process improvements, and provide insights into competitor strategies, with customizable shops to support training efforts. 

Cost: $50 per mystery shop
Length: Recommended 1 internet and 1 phone shop per week

Who Should Attend?

The purpose of the live CRM Process & Performance Review is to ensure insights translate into immediate operational action — not simply tactical notes. For maximum impact, we recommend attendance from executive and operational leaders with decision-making authority:

  • General Managers
  • General Sales Managers
  • Variable Operations Directors
  • Platform Directors
  • Internet / BDC / Marketing Directors (in a decision-making capacity)

When leadership is present, insight turns into execution.

Areas of Focus

Depending on the store’s setup, we may analyze:

  • Lead engagement rates and response cadence
  • Appointment set and show ratios
  • Reporting structure and KPI visibility
  • Workflow automation and task management
  • Active campaigns firing in the CRM
  • AI messaging performance
  • Call recording and phone handling outputs
  • Video utilization and adoption metrics
  • Bolt-on technology or vendor ROI impact

The objective is not to critique, but it is to quantify opportunity.

Want to turn more phone and internet leads into appointments and sales? Our Digital Success Guide shows you how. Access it today.

Areas of Focus

Depending on your dealership’s setup, we may evaluate:

• Lead engagement rates and response cadence
• Appointment set and show ratios
• Reporting structure and KPI visibility
• Workflow automation and task management
• Active campaigns firing in the CRM
• AI messaging performance
• Call recording and phone handling outputs
• Video utilization and adoption metrics
• Bolt-on technology or vendor ROI impact

The objective is not to critique, but to quantify opportunity and identify measurable revenue lift.

Areas of Focus

Depending on the store’s setup, we may analyze:

  • Lead engagement rates and response cadence
  • Appointment set and show ratios
  • Reporting structure and KPI visibility
  • Workflow automation and task management
  • Active campaigns firing in the CRM
  • AI messaging performance
  • Call recording and phone handling outputs
  • Video utilization and adoption metrics
  • Bolt-on technology or vendor ROI impact

The objective is not to critique, but it is to quantify opportunity.

Want to turn more phone and internet leads into appointments and sales? Our Digital Success Guide shows you how. Access it today.

More about NCM Associates

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