Drive Success Through Targeted Training, Enhanced Customer Experience, and Strategic Insights
At NCM, we specialize in providing comprehensive digital performance solutions designed to strengthen lead management, digital communications, digital sales operations, and a strategic plan to use AI. Our training programs cover every aspect of dealership operations, focusing on key areas for growth such as lead management, digital communication, and digital sales operations.
Our in-dealership training focuses on key growth areas such as lead management, digital communication, and sales operations. Complementing this, our Mystery Shopping, 20 Groups, and training classes keep your dealership at the forefront of the market.
Our digital offerings are specifically tailored for:
With NCM's comprehensive digital services and training solutions, your dealership will not only enhance key operations but also gain a competitive advantage, ensuring sustained success and continuous improvement in a dynamic market. NCM Training is a GM IMR-approved turnkey Product. 
NCM's comprehensive in-dealership training targets growth areas within your teams, covering Internet lead management training, dealership digital training, automotive digital consulting strategies, digital communication best practices, digital retail and remote selling, recruitment, staff development, BDC training for car dealerships, and digital sales operations optimization.
Cost: $4,500 USD per day + instructor travel & meeting costs
Length: 2 or 3-day training sessions followed by 1 or 2-day quarterly visits. Additionally, we offer 6-week visits combined with a NO COST DPR, virtual training bridges, and Mystery Shops.
Our mystery shopping services support dealership performance improvement and Internet sales process evaluation, driving team accountability through coaching, motivating process improvements, and providing insights into competitor strategies.
Programs include Lead and Phone Mystery Shops for both sales and service departments, along with competitive mystery shops to benchmark performance against other dealerships in your market. Customizable automotive mystery shopping programs are available to reinforce dealership digital training efforts and improve lead response time, phone skills, and appointment-setting consistency.
Cost: $75 USD per mystery shop
Length: Recommended 1 internet and 1 phone shop per week
Current clients receive customized live web training sessions focused on automotive sales communication skills, BDC performance improvement, consumer-centric messaging, and effective digital sales verbiage. Sessions are recorded for ongoing review and internal dealership training by management, supporting long-term Internet department accountability and sales process consistency.
Cost: $795 USD per session
Length: 1 – 2 sessions, 1 hour each, every month
To help drive dealer performance and unlock high-value engagement opportunities, NCM Associates now offers a complimentary, live CRM Process & Performance Reviews.
These 30–45 minute sessions are executive-level working meetings designed to surface measurable revenue opportunities within your dealership’s CRM ecosystem. This isn’t a tactical walkthrough. It’s a structured, revenue-focused diagnostic built to turn insights into clear, actionable operational improvements.
Click here to learn more and to schedule your free CRM Process & Performance Review.
Built to strengthen your online presence, create a framework for success, and apply key automotive digital marketing strategies for dealerships. Topics include automotive website design and optimization, search engine marketing (SEO and SEM), generative engine optimization (GEO), lead sourcing strategy, classified listing performance, social media marketing for car dealerships, and online reputation management—along with the integration of AI-driven tools to enhance visibility, targeting, and performance across digital channels.
Class Length: 2 days
Click here for available dates
This course will teach you the best operational structure, core processes, and situational processes for an Internet Sales and BDC department in an automotive dealership.
Taught by automotive industry subject matter experts with practical dealership experience and application in similar roles—including BDC management, Internet Sales Management, and Marketing Director—attendees will learn proven BDC communication tactics, automotive word tracks, Internet lead response strategies, and appointment-setting techniques for email, phone, text, chat, video, and mail.
Class Length: 2 days
Click here for available dates
Marketing and Internet/BDC 20 Groups connect dealership leaders in digital marketing, Internet sales, and BDC operations to collaborate, benchmark performance, and share proven strategies.
Through structured reporting, peer comparisons, and expert moderation, members improve lead conversion, marketing ROI, vendor accountability, and BDC productivity. These groups help dealerships strengthen digital processes, align teams, and create more effective strategies for managing today’s online car buyers while improving overall Internet sales performance.
Your dealership’s digital performance is only as strong as the processes, communication strategies, and team execution supporting it. Whether you want to boost Internet lead conversion, strengthen BDC performance, elevate your digital marketing strategy, or build a more effective remote selling process, the right support makes all the difference.
With NCM Associates’ digital performance solutions, your team gains the tools and accountability needed to compete and win in today’s market.
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NCM’s Marketing and Internet/BDC training courses are designed to help attendees expand their online presence, create a framwork for success and understand digital marketing methods.
NCM’s comprehensive in-dealership training targets growth areas within your teams, covering lead management, digital communication, digital retail and remote selling, recruitment, staff development, and digital sales operations.
Cost: $4,500 per day + instructor travel & meeting costs
Length: 2 or 3-day training sessions followed by 1 or 2-day quarterly visits
This course will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department. Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership.
Class Length: 2 days
Click here for available dates
Online University offers on-demand, self-paced training on any device, covering all topics from in-dealership and online training. Ideal for new hires and veterans, the platform is regularly updated to provide ongoing guidance and keep your team ahead of the curve.
Cost: $595 monthly per dealership
Our mystery shopping services drive team performance through coaching, motivate process improvements, and provide insights into competitor strategies, with customizable shops to support training efforts.
Cost: $50 per mystery shop
Length: Recommended 1 internet and 1 phone shop per week
Marketing, Digital Operations, and Internet Sales / BDC Groups
NCM Associates offers Marketing and Internet/BDC 20 Groups that connect dealership leaders responsible for digital marketing, Internet sales, and BDC operations. These groups bring together similar, non-competing dealerships to share strategies, review performance metrics, and improve dealership digital processes through collaboration and benchmarking.
Participants analyze key data points such as lead conversion, marketing ROI, appointment rates, and BDC productivity. With the guidance of an experienced moderator and structured performance reporting, members compare their results with peers and identify opportunities to strengthen their AI-driven marketing strategies and tactics, as well as their broader digital marketing and branding strategies. This collaborative approach helps members operate more effectively as integrated, high-performing teams—rather than as silos of disconnected marketing or BDC expense—while improving overall Internet sales performance.
Through regular meetings and ongoing collaboration, Marketing and Internet/BDC 20 Groups provide actionable insights that help dealerships improve lead management processes, vendor accountability, and BDC operations. The result is stronger digital performance, better conversion rates, and a more effective approach to managing today’s online car buyers.
Improve Dealership Digital Performance and Lead Conversion
Your dealership’s digital performance is only as strong as the processes, communication strategies, and team execution supporting it. Whether you want to boost Internet lead conversion, strengthen BDC performance, elevate your digital marketing strategy, or build a more effective remote selling process, the right support makes all the difference.
With NCM Associates’ digital performance solutions, your team gains the tools and accountability needed to compete and win in today’s market.
